Headquarters:
163 O’Riordan St, Mascot, NSW 2020
Year founded:
1969
Number of employees:
1,000
Phone:
13 26 44
Email:
marketing@winc.com.au
Website:
winc.com.au
LinkedIn:
linkedin.com/company/winc-australia
Katie Mystakidis
Head of Education
Kirsten Hayward
Senior Category Manager – Education
Pauline Kellett
Senior Marketing Manager – Education
Leadership
Katie Mystakidis has led Winc’s education division for the past six years. During this time, she has built strong relationships with schools across the country and developed a deep understanding of the differences between government and non-government schools, as well as state-based nuances. Mystakidis leads Winc’s education strategy, focusing on ways to help schools streamline their procurement needs and improve efficiencies in their purchasing processes. She regularly represents Winc Education at conferences and industry events and has developed strong insights into a range of thought leadership topics.
Head of Education
Katie Mystakidis
With 13 years of experience in the education industry, Kirsten Hayward brings extensive product knowledge and a strong focus on sourcing high-quality, impactful educational resources. She is passionate about ensuring that sourced materials are inclusive, accessible and supportive of the diverse needs of today’s classrooms. A key priority for Hayward is incorporating First Nations perspectives into everyday learning to help educators foster cultural awareness and respect. With her strong understanding of the education sector, she sources and delivers resources that align with curriculum goals and enhance teaching outcomes.
Senior Category Manager – Education
Kirsten Hayward
Pauline Kellett has been with Winc for 12 years, predominantly focusing on education and developing deep insights into the industry. During this time, she has led research projects to ensure the customer voice informs Winc’s decision-making. Kellett has a strong understanding of schools, including government and state-based variations and the unique ways schools make decisions, which are often multi-layered and involve multiple influencers across the school.
Senior Marketing Manager – Education
Pauline Kellett
Read on
Award Winner
Winc Education
SPECIAL REPORT
Home
Bio
Taking the hassle out of back to school
For schools juggling enrolments, timetables and budgets, sourcing supplies for a new year can be one more administrative headache. Winc Education has spent the past few years reshaping how it handles back to school, expanding to four ordering options so schools can choose the approach that fits how they work. After more than 50 years of servicing Australian education, Winc’s strategy is built on giving schools choice rather than a single fixed process.
An order type for every school need
Winc now offers four Back to School order types: Bulk Orders, Classroom Packs, Direct-to-Parent Resource Lists and the newest addition, Easy Back to School online orders. The online option lets schools order by class or department and choose their preferred delivery date, adding a self-service route alongside the more traditional formats. With schools stretched during enrolment season, more choice makes it easier to land on the option that suits them.
The expanded options came from listening. Winc reviews the feedback it collects from schools to spot service gaps and product ideas and partners with leading education brands to turn those insights into new solutions. It also draws on suppliers and its own staff, on the view that good ideas can come from anywhere, but for any change to earn its place, it has to solve a real customer need.
Service that delivers
Winc’s ordering options rest on the service engine it is known for. Winc's locally based call centre, more than 220 delivery drivers and a dedicated account management team gives schools consistent support, backed by a national distribution network that reaches from the front gate to the back oval.
Consolidating orders and building platforms that are easy to navigate serve the same goal of cutting the administrative load of keeping a school stocked. Katie Mystakidis, who has led education sales for six years, has built relationships with schools across the country and understands the differences between states, stages and sectors.
Every element of the customer experience is measured. After each Back-to-School season, Winc asks schools to provide a score on support, pricing, product range, customer service, account management and communication, then uses the results to push past its own benchmarks.
Powered for the future
As the Australian Curriculum evolves, Winc works with publishers and suppliers to keep its range aligned, from the latest textbooks and eBooks to products supporting First Nations focus areas and tailored sensory ranges for wellbeing programs. The breadth of its education supplies is something many schools draw on to meet their curriculum needs.
As curriculums shift and school needs change, Winc’s aim stays the same: taking the sourcing burden off schools so staff can spend less time ordering and more time educating the students in front of them.