Profile
Justin Pembroke is head of digital innovation (P-10) at Sunshine Coast Grammar School and an educational leader with 15 years of experience driving innovation in teaching and learning. He specialises in digital technologies, robotics, STEM education, artificial intelligence, coding, curriculum design and educational leadership.
Passionate about creating meaningful opportunities for students, Pembroke has led the development of programs that empower young people to solve real-world problems through technology, creativity and collaboration. His work has helped expand access to advanced STEM learning while strengthening industry and community partnerships.
Recognised for his commitment to innovation in education, he is dedicated to preparing students for a rapidly changing future by fostering curiosity, resilience and a passion for lifelong learning. Through his leadership, he continues to champion opportunities that inspire the next generation of innovators, creators and problem-solvers.
372 Mons Rd, Forest Glen, QLD 4556
+613 9325 9200
enquiry@aloysius.vic.edu.au
linkedin.com/in/justin-p-12aa57152
scgs.qld.edu.au
Justin Pembroke
Head of Digital Innovation
Sunshine Coast Grammar School
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Special Report
Home
Bio
Milestones
2015–2021
2022–2023
2024–2026
2023–Present
Year–Year
STEM and Digital Pedagogies Coach at Chancellor State College
2015–2021
STEM and Digital Pedagogies Coach at Baringa State Primary School
2022–2023
Head of Digital Innovation at Sunshine Coast Grammar School
2024–2026
2023–Present: Deputy Principal at Canterbury College
2023: EdLeaders Impact List
2024: Most Influential Educators
2025: Australian Education Awards: Excellence Awardee for Deputy Principal of the Year
2023–Present
Ongoing Professional Leadership Development — Actively participates in leadership development programs, continuously refining her practice to strengthen outcomes for staff and students.
Year–Year
Milestones
“I know this seems pretty simple, but [my philosophy] is always doing what’s right for clients and not what is best for me”
Collin Bruce,
Dominion Lending Centres
“I had to crawl my way out of debt and build up my mortgage business. I never forget that feeling, and I try to never take a new lead for granted. Every deal counts”
Collin Bruce,
Dominion Lending Centres
The professional philosophy that underpins all of it is strikingly basic – and Bruce knows it. “I know this seems pretty simple,” he says, “but always doing what’s right for clients and not what is best for me. I never have to worry about something coming back to me from a previous client.”
He has helped clients through years-long credit rehabilitation without earning a cent along the way. He has never placed a client in a product he wasn’t prepared to fully stand behind. The result is a practice built on trust generating its own momentum: repeat business and referrals that arrive without prompting, from clients who know the difference between a broker who serves them and one who services a transaction.
In Alberta, where Bruce has built a particularly strong market presence, his name is amplified by a heavy advertising campaign across television and radio – channels he values not simply for reach but for credibility. The ads, he notes, help legitimize him in a market where clients are choosing who to trust with some of the largest financial decisions of their lives. Alongside that visibility, he has cultivated deep relationships with builders and financial planners, creating a diversified pipeline of leads that insulates the business against the inevitable swings of the rate cycle.
The operational side of the business has evolved with equal deliberateness. The appointment of a dedicated ‘Director of Wow’ – a role conceived to ensure every client interaction exceeds expectation – and the adoption of Dominion Lending Centres’ Gold Rush CRM platform have together driven a meaningful uplift in repeat client business over the past year.
The present year of 2026 brings its own complexities. With clients emerging from a period of historically low rates and confronting sharply higher mortgage costs, Bruce has tilted his focus toward refinancing – helping existing borrowers navigate a transition that, for many, has been genuinely painful. He is also investing in AI tools to sharpen lead generation and streamline internal processes, a measured embrace of technology from someone who has never confused efficiency with the thing it is meant to serve.